15 September 2010

HFCS Name Sanitized to Boost Flagging Sales

A rose by any other name?

The Corn Refiners Association (CRA) has been trying for years to make high fructose corn syrup (HFCS), which I prefer to call the ‘Corn Refiners Association Product’ (CRAP), as acceptable as all other forms of sugar. As more and more studies show that CRAP (HFCS) is a major cause of the recent dramatic increases in obesity, diabetes and other ‘metabolic diseases’ in the US, UK and other westernised countries, consumers are getting the message and are abandoning CRAP laden foodstuffs in their droves.

Does the CRA give up? No sirree! The CRA think that if they change its name, the gullible public won’t notice. According to the Associated Press, CRA is now petitioning the U.S. Food and Drug Administration (FDA) to allow it to change the name of the highly-processed, controversial sweetener to ‘Corn Sugar’, which they fervently believe will make it more acceptable.

No matter how you look at it, CRAP (HFCS) is a highly-processed, unnatural form of refined sugar that inflicts a heavy burden on the liver. Besides being derived from corn, most of which is genetically-modified (GM), HFCS is linked to metabolic syndrome, heart disease and type-2 diabetes. If that weren’t bad enough, a study last year also found that much of the HFCS contains high levels of toxic mercury caused by the chemical refining process necessary to produce the HFCS. Nearly a third of the HFCS-containing breads, cereals, sodas and other consumer foods tested as part of the study showed up positive for mercury.

Despite the overwhelming evidence showing that HFCS is harmful to health, the CRA is determined to change its image. With millions of acre of corn to get rid of somehow, they can’t afford not to. Consumption of HFCS has reached a 20-year low, and shows no sign of picking up. So the CRA have a new marketing slogan which claims that ‘whether it's corn sugar or cane sugar, your body can't tell the difference. Sugar is sugar’.

Oh yes it can – otherwise our bodies wouldn’t get sick from eating it!

The best forms of sugar are those which occur naturally, and in their whole form. That said, the main cause of sugar’s adverse effects on health lie in the fructose content, not the glucose. So it is better to cut down on even very sweet fruits and honey which are fructose (levulose) rich. If you must sweeten anything, use stevia leaf extract. Better still learn to like the naturalness of foods without adding sweetener.

So whether it’s called High Fructose corn Syrup or Corn Sugar, it’s the same thing, with the same results. As Shakespeare wrote: ‘A rose by any other name would smell as sweet’. Similarly, HFCS by any other name will still be CRAP.